I enjoyed interviewing my Alliance Manchester Business School colleague Kate McNamee recently on all things #marketing and how enduring #brands keep up and remain relevant for the CIM | The Chartered Institute of Marketing#CIMNorth Spotlight feature.
It would seem that by having a focused ethos of 'Original Thinking Applied - using it to solve real world issues' has worked really well during the pandemic too, judging by the examples given.
A perfect quick read for when you're next having a coffee ☕https://regions.cim.co.uk/north/home/news/march-2021/spotlight-onkate-mcnamee/