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Enduring Brands: Alliance Manchester Business School perspective

I enjoyed interviewing my Alliance Manchester Business School colleague Kate McNamee recently on all things #marketing and how enduring #brands keep up and remain relevant for the CIM | The Chartered Institute of Marketing#CIMNorth Spotlight feature.

It would seem that by having a focused ethos of 'Original Thinking Applied - using it to solve real world issues' has worked really well during the pandemic too, judging by the examples given.

A perfect quick read for when you're next having a coffee ☕

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